Business services for early-stage software product companies by Dre Armeda, MBA, CISSP.
Proud Navy veteran and passionate software product leader.
I am a technologist with a combined 20 years of experience in software product, operations, and marketing leadership. I have helped companies build and innovate products that have touched more than US$ 1B in revenue and have achieve high-value for millions of businesses and websites.
As Co-Founder and founding CEO of Sucuri Inc. I helped build, launch, and scale a suite of website security products used by millions of websites globally. Sucuri was acquired by GoDaddy in 2017 and is actively offered through the Sucuri and GoDaddy family of brands to more than 19 million customers as their website security suite. During my tenure as Head of Security Products at GoDaddy, I was responsible for GoDaddy’s $360 million Security Product Business.
I get excited about opportunities where I get to lead teams building secure solutions that reduce company liability and risks, enabling better business continuity and customer success.
I would love to chat. You can email me directly at dre@armeda.com, or connect on social.
We all have our own journey to navigate.
From haze grey and under way, to securing websites for millions of businesses. It’s all part of the experience!
Founder - I will help you realize business stability and software excellence by helping you and your team focus on what’s important, and create actionable goals with measurable results.
Board of Advisors - I provide strategic counsel on product strategy, marketing, and operations. Leveraging my industry expertise, I collaborate with the leadership team to shape the company's product direction, ensuring alignment with market trends and customer needs. My insights and guidance help drive innovation and sustainable growth, positioning Monarx for continued success in a dynamic market environment.
Senior Director, Product Management - Owning GoDaddy's $360 million Security Product Business, including GoDaddy's Certificate Authority, Website Application Firewall, Content Delivery Network, Website Backups, Incident Response, Website Monitoring, and Managed Security Services. Acted as GoDaddy's representative at the CA/Browser Forum and CA Security Council. Successfully managed a trusted root certificate sold to Amazon and fostered key relationships with major root store operators, including Microsoft, Apple, and Mozilla.
Parner, VP of Operations - Led the acquisition of Maintainn. Managed the M&A process, from discovery to due diligence, final transaction, onboarding, security, and relaunch as a WebDevStudios subsidiary brand. Established and executed an effective hiring process that resulted in a 25% increased workforce, resulting in enhanced project capacity, streamlined operations, and efficient resource allocation. Led a comprehensive brand refresh which successfully repositioned the company up-market, resulting in securing projects with renowned companies such as Discovery, Microsoft, and Campbell's Soup.
Chief Executive Officer - Co-founded Sucuri Inc. a SAAS website security company, successfully launching the first product, website malware monitoring, to the market in 2009. Scaled website malware monitoring from inception to conducting more than 10 million scans and notifications, providing customers with critical alerts regarding potential compromises. Developed and introduced a comprehensive remediation process for malware cleanup in 2010. By year-end, the company was remediating over 150 websites daily. Launched website application firewall and content distribution network protecting more than 200,000 websites.
Chief Technology officer - Successfully launched Secure-I's on-demand video surveillance service for consumers in early 2009. Designed and implemented a redundant and resilient network and data architecture to support concurrent video streaming, recording, and playback for users worldwide. Led the creation of a comprehensive user platform, including branding, marketing, camera setup flows, video playback, downloads, streaming capabilities, and a support ticket system.
Founder - Armeda.com takes life for the first time. This was the genesis to my time building and creating online.
Information Systems Technician First Class - I served in world's finest navy doing geeky and secret squirrel stuff!
Navigating your journey successfully will take a village.
Here are the core areas I can help you and your software product company with:
Operational Planning
- Assessing your Current State
- Setting Realistic Goals
- Simplifying & Finding Focus
- Growing a Scientific Mindset
- Lowered Operational Risk
Product Management
- Identifying Customer Value Achieved
- Building Metrics that Matter
- Execution Mechanics & Activities
- Delightful User Experiences
- Enabling Engineering efficiencies
Product Marketing & GTM
- Learning your Product
- Understanding Personas
- Market & Competitive Analysis
- Price modeling
- Placement & Promotion
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