Some early stage software product companies crush it while others struggle.
A great idea and awesome developers alone won’t cut it.
It’s what you focus on, how you execute, and how you tell your story.
Dre Armeda, MBA, CISSP , Navy Veteran
The struggle is real. But it doesn't have to be.
Here are the core areas I help early stage software product companies with:
Operational Planning
- Assessing your Current State
- Setting Realistic Goals
- Simplifying & Finding Focus
- Growing a Scientific Mindset
- Lowered Operational Risk
Product Management
- Identifying Customer Value Achieved
- Building Metrics that Matter
- Execution Mechanics & Activities
- Delightful User Experiences
- Enabling Engineering efficiencies
Product Marketing & GTM
- Learning your Product
- Understanding Personas
- Market & Competitive Analysis
- Price modeling
- Placement & Promotion
Key guidance with measureable outcomes.
A proven framework for delivery and successful execution.
The Northstar
First things first. Let's figure out how things are going, discover goals, and build focus toward the future.
Plan for Success
Next, we'll define what value means to your consumers and map an actionable execution plan.
Implement & Iterate
Finally, we implement, measure, and iterate built on a continuous improvement mindset.
High Speed, Low Drag.
My career spans more than 17 years in various leadership roles in software companies small and large. What I have learned is success boils down to focusing on what matters, executing with velocity, iterating based on facts, and not being afraid to tell your story.
What’s awesome is this stands true for you. There is a world where you can bring growing value to a wider audience.
“ If you focus on everything, you’re not focused on anything.” – Tony Perez
The Plan
You can get started today with the services that best suit your needs.
1-Day with Dre
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Conduct full review of the business.
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Define goals & winning scenarios.
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Draw up an actionable strategy.
1-Day + DreX Plan
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Define consumer value achieved.
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Execute full inception process.
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Create a deliberate execution plan.
Fractional Dre
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Expand your leadership experience.
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Add new energy and insights.
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Build value and velocity.
You can always email me directly at dre@armeda.com.
The Process
Lets get down to brass tacks. The process is simple.
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Step 1
Chat with Dre
We do a quick 30-minute call to handle some discovery to better gauge current state, and where you're trying to head.
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Step 2
DreX Report
The DreX Report will give you an idea of how I would approach your unique scenario. I provide discovery details and initial recommendations.
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Step 3
Engagement
If I can be of assistance and you want to partner up, well execute an engagement and schedule our day together.
Focus, plan, execute, and iterate.
Software companies need product, marketing, and operational stability to realize their maximum potential, not just ideas and developers but a way to extend those ideas into value for the broadest possible audience.
I will help you realize business stability and software excellence by helping you and your team focus on what’s important, and create actionable goals with measurable results.
Lets get together and chat about it. Schedule a 30-minute call with me today.
