- Marketing
Product Marketing
& GTM
Transform your product vision into a compelling market presence and measurable business growth.
Bridge Strategy and Execution for Go-to-Market Success
Product Marketing & GTM ensures your product resonates with the right audience, captures market share, and drives measurable results. This service focuses on defining personas, refining messaging, and executing GTM strategies that differentiate your product in a competitive landscape.
By aligning product marketing efforts with business goals, we help you craft pricing strategies, competitive analyses, and promotional plans that deliver impact. From launch planning to sustained engagement, we position your product for long-term success.
Perfect for startup and early-stage software companies, this service provides the clarity, strategy, and execution needed to bring your product to market efficiently while maximizing its growth potential.
Key Deliverables
Persona Development
Identify and define customer personas to align your product with market needs and expectations.
Positioning & Messaging
Craft compelling messaging that highlights your product’s unique value proposition in the marketplace.
Market & Competitive Analysis
Analyze market trends and competitor strategies to position your product for differentiation and success.
Products and Services Pricing Strategy
Develop pricing models that balance customer value, market positioning, and revenue goals for long-term growth.
Go-to-Market Strategy
Design and execute a tailored GTM plan to ensure a successful product launch and sustained market presence.
Promotional Campaigns
Plan and deliver multi-channel marketing campaigns to drive awareness and engagement.
Customer Feedback Integration
Collect and analyze customer insights to refine strategies and optimize the product’s market fit.
Performance Metrics & Optimization
Define success metrics and continually refine strategies to ensure consistent market impact and ROI.
Service Benefits
Product Marketing & GTM transforms your product from concept to market leader by aligning messaging, strategy, and execution with business goals. This service ensures your product reaches the right audience and drives measurable impact, from launch to sustained success.
Who is this for?
- Companies launching new products or re-entering markets to build awareness and demand.
- Teams seeking clarity on customer personas, competitive positioning, and GTM strategy.
- Businesses aiming to optimize product pricing, campaigns, and long-term growth strategies.
By focusing on customer personas, competitive positioning, and data-driven insights, this service equips your team with the tools to bring your product to market effectively. You’ll ensure alignment between marketing efforts and business objectives, creating a roadmap for measurable success.
Through strategic planning, precise execution, and performance tracking, Product Marketing & GTM positions your product for success in competitive markets. You’ll drive awareness, engagement, and growth while maintaining adaptability to evolving market needs.
Why Choose Armeda?
- Proven expertise in launching products and optimizing GTM strategies for startups and early-stage companies.
- A data-driven approach to ensure impactful marketing and measurable outcomes.
- Comprehensive support, from customer insights to launch execution and beyond.
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Pricing Plan
Our pricing reflects the value and outcomes we deliver. Explore options tailored to meet your business goals and drive measurable results.
Strategy Ops
Discovery through Strategic Plan
$4,750
One-Time Investment
- Comprehensive business discovery
- Define mission and vision
- Map opportunities and goals
- Deliver actionable strategy document
The DreX Method
Strategy with a Focused Execution Plan
$9,800
One-Time Investment
- Includes Strategy Ops
- Refine consumer value achieved
- Execute inception and alignment
- Map key milestones to success
- Build deliberate execution roadmap
Fractional CXO
Part-Time Leadership, Full-Time Impact
$7,650
Per Month (6-mo minimum)
- Flexible C-level engagement
- Drive operations and strategy
- Guide product and marketing growth
- Lleadership with measurable impact
Pricing FAQs
Answers to common questions about our pricing and service structure.
What is included in each service plan?
Each plan includes specific deliverables, defined upfront. Additional services such as deeper analysis or extended engagement can be added based on your business needs.
What if we need more support?
Additional support can be arranged through optional add-ons or adjustments to the plan, ensuring you receive the precise level of engagement required.
How flexible is the Fractional CXO plan?
The plan typically involves 10–12 hours weekly. We tailor engagement to your needs while maintaining a structured focus on leadership and strategic impact.
Are there any additional costs or fees?
No hidden costs. One-time fees and add-ons are clearly communicated, allowing you full transparency and control over your investment in the service.
How do you manage potential scope creep?
We define clear boundaries, deliverables, and timelines. Any work outside the scope is discussed and added as a separate engagement or service.
Can service plans be tailored for us?
Yes, plans can be adjusted to better align with your company’s objectives, ensuring a customized solution to address your unique challenges.
- Our Partners
It takes a village to find a healthy path for growth.
We partner with leading companies to provide the tools and services businesses need, ensuring seamless execution and empowering success.
- Experiences
A History of Creating Value Achieved
Proud to have partnered with these organizations, delivering impactful solutions and measurable value through successful collaborations.
- Testimonials
Our success, echoed by our clients
Our clients share their experiences of transformation and growth. Unfiltered feedback and the true testament to our service quality.
Perspective, Diligence, and Mastery. Armeda brings these qualities and more to the fight each and every day.
Dre combines unmatched expertise in online security with a relentless curiosity, a true passion for helping others, and a touch of humour. He brings undeniable value to every organization he partners with.
Matt Russell
Cloud/SaaS entrepreuneur & founder
Dre is a highly motivated and extremely knowledgeable professional. His drive to deliver the best possible product and results is unparalleled.
Josh Griffin
Director Cyber Threat Engineering - Optum
Get the DreX Method today.
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